Mobile App Privacy Policy

Our riders privacy is important to us 

At Love to Ride, our goal is to become the world's most impactful cycling encouragement platform. We strive to put our riders at the center of our mission, consistently valuing their feedback and working tirelessly to protect and advance their interests. 

Our view is that riders own their personal data, with Love to Ride playing the role of an accountable custodian. We are entrusted to manage and process our riders’ data to help them achieve their goals and in order to support our collective mission of making the world a more bike-friendly place. Riders can choose to withdraw their consent and have their personal data deleted at any time. 

Love to Ride uses the data collected from our riders to deepen our understanding of how people use bikes around the world and to help businesses and governmental authorities to invest in the right infrastructure and activities to support bike riders for years to come.

Our privacy commitments at a glance:

User Account Management

Do we sell your personal information?


Do we sell aggregated information to cities to improve planning for biking?


Do we utilize third-party services to process your data to deliver the Love to Ride service?


Do we delete your personal data and records on request?


Is your profile page (including your name) publicly available?



Do we send transactional emails to you?


Do we send you marketing emails?

Yes, if you consent


Do we use cookies?


Love to Ride App

Do we track your device location when you’re traveling from A to B?

Yes, if you consent

What is your timeframe for deleting personally identifiable location data on activities that are not bike rides?

30 days

Do you have to share personal information to use the LtR phone app?


Do we send you phone notifications

Yes, if you consent

Key Terms Explained


Registered users of the Love to Ride platform

We, our and us

Love to Ride LTD


The synchronization of the Love to Ride app and Love to Ride web profile

Transactional email

An email we will send you that does not require marketing consent, for example, an account activation email or an alert about a new challenge 

Marketing email

An email we will only send with your consent, for example, a newsletter email

Aggregated data

Data aggregation is a process where raw data is gathered and expressed in a summary form for statistical analysis - correctly constituted it is anonymous 

Trip data

Basic non-personally identifiable information on the mode, date and times of a given app user’s travel trips 

Ride data

Specific personally-identifiable information on bike trips


Generally Cities, Councils, and Government bodies, but we also work with some bike advocacy groups and pro-bike businesses


A trusted individual, service, partner, or entity that has a role within our provision of service or commercial activities

What information do we collect?

We collect information from you when you register on, record rides, and interact with the website or our mobile app.

When registering or updating details on our site, you may be asked to enter your full name, e-mail address, postal address, work post/zip code, phone number, gender, or other personal details - most of which are optional, but useful in providing you with local, relevant information and recommendations (e.g. to promote local events relevant to your age).

In some American states, we optionally ask participations for ethnicity data, we do this to help our customers understand who is taking part in their area, this allows them to measure their performance towards their goals of offering services to all people in their areas, and to help them provide services and allocated resources equitably.

When using our mobile app and with your explicit consent, we collect and process various information relating to your trips including your geolocation data, trip start and stop dates and times, and distances. The mobile app also monitors and retains data (including location information) for non-bike trips. For example, walking and car trip data may be retained for up to 30 days to allow for corrections to be made by the Rider. After this, the data is aggregated with all personally attributable information getting destroyed (see Aggregated data).

You may visit our site anonymously although you won't be able to use any 'signed-in' functionality. You may also download and use our mobile app without creating a user account. In this case, your rides can be logged using the functionality of the mobile app, but they will not sync with a Love to Ride account. If you wish to sync your rides you will need to use the ‘Register or sign in’ option - at which point your rides will be synced. 

What do we use your information for?

The information we collect from you may be used in one of the following ways:

  • To personalize your experience, your information helps us to better respond to your individual needs.
  • We continually strive to improve our website based on the information and feedback we receive from you.
  • To improve customer service, your information helps us to more effectively respond to your customer service requests and support needs.
  • To send you transactional emails. 
  • To help you understand how you travel and enable you to keep track of your rides. 
  • To participate in our challenges and campaigns. 
  • To support our Customers in improving how effective our collaborative behavior change programs are. Our riders’ aggregated data also helps our customers understand how riders travel in cities and improve planning decisions for investments like bike lanes.


Email communications are a core element of the Love to Ride’s platform and experience. They are a fundamental part of how we deliver our programs and services. New user accounts are therefore always set up with transactional emails. This covers challenge emails (which may include mention and description of prizes), platform activities (like high-fives) and messages from your workplace champion switched on. We offer controls that allow you to tailor these email preferences if this is not suitable for you - simply click here to view and edit your email preferences :-)

Should you opt-in to our marketing emails, we may also send you emails pertaining to events, offers, and competitions that on occasion will include information and links relating to trusted third parties. You can unsubscribe from Love to Ride emails at any time by clicking on the unsubscribe link at the bottom of the email or changing your email preferences on your profile settings.

Should you opt-in to push notifications in our mobile app, we may send you a range of push notifications including bike trip confirmations, alerts for new platform features, a variety of motivational nudges, and challenge-related information. 

Aggregated data

We work with Government and regional travel authorities as well as certain businesses to get more people biking more often. To evidence our impact around the world we may use, sell, license, and share certain aggregated information. Examples of this include our ‘ALL TIME STATS’ totalizers, our customer impact reports, and our community heatmap reports.  

We may aggregate certain non-bike trip data generated by our mobile app prior to destroying the rider-specific records, e.g. an unidentifiable user drove 5 days a week to work, and then 1 year later, they are now biking 4 days a week and driving 1 day a week. This kind of data helps to track our collective community impact while also protecting our users' privacy. 

We may also aggregate location data before deleting personally identifiable trip location data, e.g. our data could tell us that on a given date there were 47 people biking, 9 people walking and 77 people driving south to north on Smith Street.

This aggregated travel data may be retained in order to understand whether our mode shift programs are working and to help our customers make their areas safer for biking.

Data access, retention, account deactivation, and deletion

We delete all personally identifiable route and location data for non-biking trips 30 days after it was generated. This gives the rider an opportunity to update any trip with an incorrectly predicted transport mode. E.g. a bike trip that was incorrectly predicted as a car trip. We may retain aggregated metadata as described in the ‘Aggregated data’ section above. 

We store data until it is no longer necessary to provide our services, or until your account is deleted – whichever comes first. 

You can delete your account at any time by logging in to your web account and navigating to ‘Edit profile’ and clicking on ‘Delete profile’. You can also request for your account to be deleted at any time by contacting us - simply click here to go to your profile now :-)

Deleting your profile means all your personal information and ride history will be destroyed within 30 days of the request, including from old back-ups of our database.

You have the right to access, correct, or delete your personal data. You may also have the right to ask for a copy of your personal information in a structured format. Where this is the case, we will work to provide you with the requested information. 

If you opt to use the mobile app anonymously, we can't guarantee that you're able to delete your data from our services. For example, anonymous users who lose their phones won't be able to authenticate themselves for the purpose of account deletion (or any other purpose). 

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. 

We do utilize trusted third-party services to access and process your information in order to assist us in delivering our service, so long as those parties are bound by legally enforceable privacy and confidentiality agreements, for example, we send you emails via a third-party email service. We may share your personally identifiable information with your employer. 

In order to ensure the best user experience, we may collect certain visitor and browsing information from visitors and riders. This may include IP address, browser and device type and language, referring and exit pages and URLs, date and time, amount of time spent on pages, what sections of the site were visited. 

We may use this data to manage and improve our site. In some areas of the world, certain user analytics data may be personal information. Where this is the case, we comply with applicable laws regarding our use and processing of this information.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Rider data is stored in secured and encrypted databases in AWS data centers in the Republic of Ireland.

Your full name will be displayed on your personal profile, in the site’s activity feed, and elsewhere on the site. We recommend users have their full name to help provide a transparent and accountable community and to help run fair competitions and challenges. However, you can always just put your first initial of your last name instead of your full last name if that would make you more comfortable.

Transferring data overseas

Love to Ride is a global service and by storing your personal data on the site and sharing your profile with other Love to Ride riders you give consent for your personal data to be securely transferred and stored overseas in some cases This is because our servers and staff are based in multiple countries. 

To ensure full compliance with data protection laws, both for our activities within the EU and for international transfers and processing, we operate the International Data Transfer Agreement (“IDTA”) framework with non-EU workers and partners to ensure we can receive and process all our Customer data in full compliance with the UK and EU GDPR.

We have updated our standard Customer data processing policies so that the IDTAs will be incorporated automatically in all future agreements. 

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Contact from other riders

Other Love to Ride riders who are registered in the same organization as you, who have been on a virtual ride with you, or who have shared a goal with you, may be able to contact you through the Love to Ride platform. The team champion of your social or workplace team, and your employer, will also be able to contact you.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your device/computer’s hard drive through your web browser if you allow that site or service provider's systems to recognize your browser and capture and remember certain information.

We use cookies to remember information about you, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction to offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

California Online Privacy Protection Act Compliance

We value your privacy and have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at any time by logging into the site and going to the 'My Profile' page, and clicking on 'Settings’.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act). We do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years old or older.

Beta test program

Users within our mobile app beta development program are subject to slightly different data retention terms. To enable us to improve the app’s ability to predict when a rider is riding their bike, we may retain all the data generated by the beta community users until they request to leave the beta test program, migrate to the public version of the app (available in the App Store), change their data sharing settings or request their profile is deleted. 

All beta test program data is stored on encrypted servers requiring two-factor authentication and is only accessible by select Love to Ride engineers for the purposes of understanding and improving how the app detects bike rides.  

Terms of Service

Please also visit our Terms of Service section establishing the use, disclaimers, and limitations of liability governing the use of our website at

Your Consent

By using, you consent to this website’s privacy policy.

Contacting Us

Love to Ride Ltd

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