What does your local Love to Ride team member do?
They are the local experts of Love to Ride, and can engage with a wide variety of people within our community to support everyone with their Love to Ride journey. They reach out to partners and co-promoters in the Active Travel industry to provide a positive holistic experience for all users.Â
They raise the profile of Love to Ride through local community events, outreach to community groups, local businesses, and meeting with other local groups and organisations who would benefit from the project.Â
In short, they are the beating heart of Love to Ride, and here to help you take part and cycle more often, more confidently, for every day journeys!
Who is your local team member?
Helen Fairhurst| Love to Ride

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When did you first start cycling?Â
- I am a very late starter to cycling, much to my dad’s disappointment, as he was a super keen cyclist all his life! It must be in the blood, as now I’ve started, I love it!Â
What is your favourite cycling snack?Â
- Coffee and a bacon butty :)
Favourite place to cycle?Â
- Being out in the beautiful countryside, having precious time with friends and keeping fit all at the same time it’s a Win, Win, Win!
What is the best thing about cycling?Â
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A few years ago, I started a ladies cycling group, all novices really, most of our hubbies cycled so we thought, what’s good for the goose, is good for the gander! Now we are hooked, we have such a laugh. If I'm totally honest, I’m not a fan of hills, but I do love being out in the fresh air with my mates, going where the wind blows us.Â
Contact Helen
 📧 helen@lovetoride.net
Why would you contact a local Team Member?
You can reach out to your local team member for a variety of reasons, including...
Workplaces
- Ideas to motivate staff to participate
- Potential to organise a bike maintenance session for your workplace
- Ability to provide information about local routes and bike clubs
- Support with tips and courses for riders to help support them on their bike commute
Individuals
- Support with how to get started
- Advice about bike equipment
- Provision of information about local routes and bike clubs
- Signposting to tips and courses to help build confidence
SchoolsÂ
- How can Love to Ride can get involved?
- Ideas to motivate pupils to participate
- Links to your local Sustrans officer to provide more support
- Provide information about local courses or initiatives for kids to take part
Local support
- CEMs are experts in the local area with connections to bike shops and other partners in the industry
- Their local knowledge can help develop collaborations that get more people on bikes
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Contact Helen