UK



A yellow rectangle with text saying 'hey there champ!'. There is an illustration of a bike coming from the right and inside the wheel is a photo of a group of happy women with their bikes.


Are you ready to get more of your co-workers riding bikes? It really is amazing when Champions help somebody take the plunge, start riding, and experience all that joy.


What is a Champion? 

Each workplace with a Love to Ride profile has a Champion. 

Your main focus is to encourage your co-workers to join your workplace profile and take part during Love to Ride campaigns. Your aim is to get as many co-workers as possible to register, ride and log their rides.


Who should be the Champion?

The Champion should ideally be someone who is passionate about riding a bike and is keen to encourage others to join in with Love to Ride campaigns. 

When someone sets up a new Office or Organisation Profile they will automatically be assigned as the Champion. However, if there is another staff member who would be better placed as a Champion, it’s simple to change this, just follow these simple steps.


A mosaic of photos of happy riders


What does a Champion do?

You can do anything from emailing your co-workers and posting on social media, to hosting group bike rides or commuter’s breakfasts. You can add your own flair to the task and come up with ideas that are tailored to you and your co-workers.

We don’t expect you to do it all alone though, which is why we’ve created lots of resources to help you spread the biking love at your workplace. Check out the Resources page for campaign-specific Staff Engagement Packs full of images, GIFs, social media posts, emails and blog posts that are ready for you to copy and paste - simple! We’ve also created a Challenge Checklist which has easy, weekly prompts to make promoting Love to Ride challenges as easy as riding a bike!


Got questions about what Champions can do on the Love to Ride site? Check out the Champion FAQs.

Cycle September 2021 - UK

1st September - 30th September 2021

Ends in 3 days!

To register:

Log in or Sign-up

Cycle September 2021 - UK

  • 3,856 Workplaces
  • 21,217 Participants
  • 1,475 New riders
  • 3,170,312 Miles
  • 215,443 Trips
  • 309,798 lbs CO2

Cycle September 2021 - UK Registrations

  • 1,299 Workplaces
  • 32,461 People

Love to Ride UK All time stats

  • 12,160 Workplaces
  • 174,491 People
  • 35,109 New riders
  • 186,407,640 Miles
  • 12,951,460 Rides
  • 22,120,836 lbs CO2
Learn more I'm in! Register