Love to Ride is brought to you by the Aldgate Connect, Cheapside Business Alliance, Fleet Street Quarter and Culture Mile Business Improvement Districts (BIDs). Read below to find out more. 👇
The Culture Mile is a cultural neighbourhood in the City of London, defined as the area from West Smithfield in Farringdon to Finsbury Circus Gardens in Moorgate covering the Smithfield, Barbican and Guildhall areas. The destination is home to world-class cultural institutions such as the Barbican Centre, and the future London Museum, due to re-open in 2026, as well as a wide selection of restaurants, bars, pubs and leisure experiences such as Enoteca de Luca, Club Gascon, Origin City, Hawksmoor and Clays.
The Culture Mile is the creative heart of the City and plays a key role in the City Corporation’s plans for Destination City, which is aiming to transform the area into a retail, leisure and dining hub.
Read more about Culture Mile here.
Aldgate Connect Business Improvement District (BID) was set up in 2020 to support Aldgate’s businesses, locals, workers and everyone in between. With a vast array of cultures, businesses and places to enjoy, it makes this area one of the most diverse and exciting places to work, live, and visit.
Straddling both the City of London and Tower Hamlets, the BID delivers projects and programmes across four Key Strategic Aims: making the area more appealing, creating a connected community, shaping a safer Aldgate, and welcoming people in.
Read more about Aldgate Connect here.
The first Business Improvement District (BID) in London’s Square Mile, Cheapside Business Alliance have over a decade of delivery under their belt, proudly promoting the wonderful Cheapside area and its business community.
Funded by the local business community, CBA works to promote the local area and drive positive transformation through events, activities, business training, public realm enhancements, and much more.
Read more about Cheapside here.
At Love to Ride we have one simple mission, to get more people riding bikes!
It started out way back when Thomas, our CEO, ran a biking challenge in New Zealand as his summer job. He realized it was a great way to encourage more people, worldwide, to fall in love with all the benefits of riding a bike. After bikeloads of research, and gradually building the best team, we now work with municipalities and businesses around the world.
Riding your bike for fun, transportation, taking the kids to school, to the store, getting fitter, showing your pet cat the sights…whatever your reason(s) we’re here to make it simple.
Riding a bike is not always ‘as easy as riding a bike’ and the things that make it difficult are not the same for everyone. We make sure we understand your motivations and barriers to biking. That way, we can send you the most helpful information to make it easier and more fun for you to ride, or ride more often.
In addition, your Love to Ride account gives you access to lots of free tools to help you saddle up and enjoy the ride.
Join our community of riders today.
Our spring campaign to help you get your bike out of hibernation and back in action. We'll email you to provide guidance on how to complete three simple steps to ride more and win big prizes!
A month-long workplace challenge. Just one ride will earn you the chance to win prizes and will move your workplace higher up the leaderboard in this friendly competition.
Our global workplace challenge! Get your workplace wheeling in September, see how you stack up against other businesses of a similar size, and win prizes for riding and encouraging others to join you.
Make winter riding a breeze! We created a challenge to give you all the tips, tricks, and advice to brave the weather and become an all-season rider.